When I first saw Marta Marques and Paulo Almeida's work in their first fashion show at Modalisboa - Lisbon Fashion Week - it was love at first sight, and my unconditional love for Marques'Almeida has grown since then. I knew that their ideas and aesthetics will be something that fashion will take very serious... a few years later and some increasingly solid collections the fashion world found Marques'Almeida, and it happened very quickly indeed. Their last fashion show at Lisbon - Spring/Summer 2014 - was the best of Modalisboa but the Portuguese people never knew evaluate the diamond in the rough that the work of Marta and Paulo always was, except maybe the Modalisboa's team led by Eduarda Abbondanza who bet on the mark early on. While in London formed the immense queues at the doors of the Marques'Almeida's fashion shows, here in Lisbon the room was almost in flies, with the absence of much of the print press at the front row. The inevitable happened, Marques'Almeida gave up the Lisbon Fashion Week while outside, in London, they are interviewed by the main print press, blogs and sites; They are nominate for important awards; People wear their pieces in the street... everybody that matters are talking about Marques'Almeida as one of the most important upcoming fashion designers of the London fashion and the most promising too.
Regarding this fall / winter 2014 collection, presented this morning in London, you will certainly see many comments and reviews praising the brand's growth. I think this collection is very important and crucial for Marques'Almeida, in that the focus isn't anymore a promising upcoming brand but something with a more definite place in the fashion world. So they did it! The collection is amazing and it's possible to see more and better resources available to the brand that they knew so well how to explore.
They started to show the denim pieces that are the brand's image, but then it was a surprising bright colour palette and sophisticated pieces very, very desirable... They are not just kids anymore, even Patti Smith or Janis Joplin are permanent sources of inspiration for the duo of designers.
See more images HERE