Monday, November 14, 2011

INSPIRATION: COOL BOYS ON THE BLOCK!



Since ever my fashion bibles are magazines like Dazed and Confused, Another or ID, and their editorials gave me true inspiration. Some time ago I wanted to do a photoshoot in the line of those magazines and I made a challenge to these boys I met at Lisbon Fashion week, Ruben Martins (see his website HERE) and Vitor Lopes, and to the photographer Joao Lamares. They accepted the "tournament" around the idea of androgyny and this is the result of our work.

Desde que me lembro as minhas biblias da moda são revistas como a Dazed and Confused, Another e ID e os seus editoriais irreverentes sempre foram fontes primordiais de inspiração para as minhas produções. Como sempre quis fazer um photoshoot na linhas dessas revistas, há um tempo atrás conheci o Ruben Martins ( http://rubenmartins.com/ ) e o Vitor Lopes na semana da moda de Lisboa e achei que seriam os modelos perfeitos para a minha produção. Lancei-lhes o desafio, assim como ao fotógrafo Joao Lamares e eles aceitaram, pelo que publicou aqui o resultado em volta do tema da androgenia.  









As you can see the boys incarnated perfectly the characters I asked them, and the photographer Joao Lamares caught in more than two hundred photos the naivety and sophistication of the two urban boys' story of love and abatement, in a contained irreverence of their free spirits.      

Como podem ver os rapazes incarnaram na perfeição os personagens que lhe foram pedidos, e o fotógrafo Joao Lamares captou em mais de duas centenas de fotos, a ingenuidade e sofisticação da história dos dois jovens urbanos, de amor e afastamento, numa contida irreverencia que por vezes extravasa os seus espiritos livres.




























Photos by Joao Lamares photography
@all rights reserved by Fashion Heroines


Visit Ruben Martins' website: http://rubenmartins.com/

Credits:
Photos by Joao Lamares
Models: Ruben Martins and Vitor Lopes
Styling: Ruben Martins, Vitor Lopes and Paula Lamares
Producer: Paula Lamares
Make up artist: Ruben Martins
Hair stylist: Vitor Lopes

Sunday, November 13, 2011

INSPIRATION: VERY COOL PEOPLE - CHIADO, LISBON































Photos by Paula Lamares



INSPIRATION: THE H&M's COUPLE













Photos by Paula Lamares

INSPIRATION: CHIADO, LISBON - A WALK AND A REST...






























Photos by Paula Lamares


INSPIRATION: THE OPTIMUS GIRLS



These are some shoots I made during the video recording of Optimus for a X-mas advertisement, at Chiado in the heart of Old Lisbon. The Camões square were full of cool people, actors, models and extras.

 When I shot these girls I loved the contrast of the silhouettes topped off by the cheerful, bright details and long dresses. The sun was almost completely gone and the hopes of a focused image were pretty slim. I took a few frames and I quickly saw that this wasn’t going to work but when I came to edit the photos I realized that the abstract vibes gave them a special atmosphere and I started using this technique on purpose with low speeds in the beggining of the evening. 













Photos by Paula Lamares